International research collaboration: Is Africa different? A cross-country panel data analysis
Cerdeira, J., Mesquita, J., & Vieira, E. S. (2023). International research collaboration: Is Africa different? A cross-country panel data analysis. Scientometrics.
Publisher’s Note: Arbitrarily large heteroclinic networks in fixed low-dimensional state space
Castro, S. B. S. D., & Lohse, A. (2023). Publisher’s Note: Arbitrarily large heteroclinic networks in fixed low-dimensional state space [Chaos 33, 083156 (2023)]. Chaos, 33(10).
Finite switching near heteroclinic networks
Castro, S. B. S. D. & Garrido-da-Silva, L. (2023). Finite switching near heteroclinic networks. Nonlinearity, 36(12), 6239-6259.
Hashtag activism by brand lovers: A netnographic study
Carvalho, C. L., & Barbosa, B. (2023). Hashtag activism by brand lovers: A netnographic study. International Journal of Sport Management and Marketing, 23(1/2), 44-61.
Content marketing research: A review and research agenda
Bubphapant, J., & Brandão, A. (2023). Content Marketing Research: A review and research agenda. International Journal of Consumer Studies. Advance online publication.
Older Consumer? Yes! Different motivations, but an effective online brand advocate!”- A Content Marketing Typology Framework
Bubphapant, J. and Brandão, A. (2024), “Older consumer? Yes! Different motivations, but an effective online brand advocate!” A content marketing typology framework. Qualitative Market Research, Vol. 27 No. 1, pp. 129-155.
Experiência do cliente em serviços de luxo e as suas consequências comportamentais
Brandão, A., Fernandes, S. D., & Rodrigues, P. (2023). Experiência do cliente em serviços de luxo e as suas consequências comportamentais. ReMark – Revista Brasileira De Marketing, 22(3), 944–1001.
‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
Brandão, A., & Silva Ramos, Á. (2023). ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement. Journal of Marketing for Higher Education.
Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion
Brandão, A., & Magalhães, F. (2023). Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion. Cogent Business & Management, 10(3), 1-49.
“You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention
Brandão, A., & Gadekar, M. (2023). “You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention. International Journal of Event and Festival Management, 14(3), 261-276.