Finite switching near heteroclinic networks
Castro, S. B. S. D. & Garrido-da-Silva, L. (2023). Finite switching near heteroclinic networks. Nonlinearity, 36(12), 6239-6259.
Hashtag activism by brand lovers: A netnographic study
Carvalho, C. L., & Barbosa, B. (2023). Hashtag activism by brand lovers: A netnographic study. International Journal of Sport Management and Marketing, 23(1/2), 44-61.
Content marketing research: A review and research agenda
Bubphapant, J., & Brandão, A. (2023). Content Marketing Research: A review and research agenda. International Journal of Consumer Studies. Advance online publication.
Older Consumer? Yes! Different motivations, but an effective online brand advocate!”- A Content Marketing Typology Framework
Bubphapant, J. and Brandão, A. (2024), “Older consumer? Yes! Different motivations, but an effective online brand advocate!” A content marketing typology framework. Qualitative Market Research, Vol. 27 No. 1, pp. 129-155.
Experiência do cliente em serviços de luxo e as suas consequências comportamentais
Brandão, A., Fernandes, S. D., & Rodrigues, P. (2023). Experiência do cliente em serviços de luxo e as suas consequências comportamentais. ReMark – Revista Brasileira De Marketing, 22(3), 944–1001.
‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
Brandão, A., & Silva Ramos, Á. (2023). ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement. Journal of Marketing for Higher Education.
Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion
Brandão, A., & Magalhães, F. (2023). Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion. Cogent Business & Management, 10(3), 1-49.
“You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention
Brandão, A., & Gadekar, M. (2023). “You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention. International Journal of Event and Festival Management, 14(3), 261-276.
O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor
Brandão, A., & Alves, R. (2023). O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor. International Journal of Marketing, Communication and New Media, 11(20), 41-74
Postponing the end: Turnover inhibiting factors in the military context
Batista, J., & Oliveira, E. (2023). Postponing the end: Turnover inhibiting factors in the military context. Organization Development Journal, 41(3), 67-84.