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Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Brandão, A., & Magalhães, F. (2023). Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion. Cogent Business & Management, 10(3), 1-49.

Artigo seguinte: ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement

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