Bubphapant, J. and Brandão, A. (2024), “Older consumer? Yes! Different motivations, but an effective online brand advocate!” A content marketing typology framework. Qualitative Market Research, Vol. 27 No. 1, pp. 129-155.
Bubphapant, J. and Brandão, A. (2024), “Older consumer? Yes! Different motivations, but an effective online brand advocate!” A content marketing typology framework. Qualitative Market Research, Vol. 27 No. 1, pp. 129-155.