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“You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention

“You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Brandão, A., & Gadekar, M. (2023). “You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention. International Journal of Event and Festival Management, 14(3), 261-276.

Artigo seguinte: Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

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