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RECENT ARTICLES
How does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl
Brandão, A., Borges, M., Gadekar, M., & Ribeirinho, M. (2024). How does the consumer’s positive…
Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
Basile, V., Brandão, A., & Ferreira, M. (2024). Does user-generated content influence value co-creation in…
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