Event Type MaR Seminars
Management and Research Seminars
april
01apr18:3020:00MaR Seminar/Webinar - Jens Hogreve
Event Details
CEF.UP – MaR Seminar/Webinar Tuesday – April 1st, 2025 | 18:30h - 20:00h | Room 631 | Online "Rethinking the Service Profit Chain: A Revised Framework for the Digital Era" Jens Hogreve
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Event Details
CEF.UP – MaR Seminar/Webinar
Tuesday – April 1st, 2025 | 18:30h – 20:00h | Room 631 | Online
“Rethinking the Service Profit Chain: A Revised Framework for the Digital Era”
Jens Hogreve – Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt (Germany)
Abstract:
“Over the past 25 years, the service–profit chain (SPC) has become a key framework for service managers and researchers. This talk will reflect on and synthesize published research to clarify what is well understood about the SPC and what remains less explored. Based on an in-depth discussion of the field, the talk will present a revised SPC and highlight multiple areas for further research, including internal service quality as a system of human resource management practices, the roles of employee and customer well-being as additional mediators, different targets of employee and customer loyalty, key contingencies, and the potential for non-linear and feedback effects. The talk will conclude by reimagining the SPC in light of digital and artificial intelligence–driven transformations, followed by a discussion of ongoing research on AI at the service frontline.”
Time
(Tuesday) 18:30 - 20:00
08apr18:3020:00MaR Seminar/Webinar - Steven Rayburn
Event Details
CEF.UP – MaR Seminar/Webinar Tuesday – April 8th, 2025 | 18:30h - 20:00h | Room 631 | Online "Transformative Service Research and Well-Being at the Intersection of Consumers with Organizational Frontlines" Steven
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Event Details
CEF.UP – MaR Seminar/Webinar
Tuesday – April 8th, 2025 | 18:30h – 20:00h | Room 631 | Online
“Transformative Service Research and Well-Being at the Intersection of Consumers with Organizational Frontlines”
Steven Rayburn – Texas State University (U.S.A.)
In this session, Dr. Rayburn will explore the origins of the Transformative Service Research initiative as well as some of the ongoing developments focused on the emergence of the Organizational Frontlines Research as a key focal area within Service Research. The intersection of Transformative Service Research, the Organizational Frontline, and Individual Wellbeing will be explored drawing, on examples from Dr. Rayburn’s consumer and employee research. During this session, he will discuss his focus on consumer and employee wellbeing as a key outcome. Specifically, from the consumer perspective he will discuss Service Captivity, a concept he developed in his dissertation to help researchers understand consumers’ loss of voice, choice, and power in service interactions. This discussion will highlight service design elements integral to diminishing consumer perceptions of service captivity. Dr. Rayburn will also discuss employee prosocial motivation and impact, employees’ desire and ability to positively contribute to the wellbeing of others. This discussion will expose the positive tripartite impact on the employee, organization, and customers that is present when prosocial motivation is facilitated.
Time
(Tuesday) 18:30 - 20:00
29apr18:3020:00MaR Seminar/Webinar - Lisa Baudot
Event Details
CEF.UP – MaR Seminar/Webinar Tuesday – April 29th, 2025 | 18:30h - 20:00h | Room 631 | Online ""Are we good? Or do we need to keep going?”: Unravelling auditors’ evidence sufficiency
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Event Details
CEF.UP – MaR Seminar/Webinar
Tuesday – April 29th, 2025 | 18:30h – 20:00h | Room 631 | Online
“”Are we good? Or do we need to keep going?”: Unravelling auditors’ evidence sufficiency determinations”
Lisa Baudot – HEC Paris (France)
Abstract:
“Determining when sufficient appropriate evidence has been gathered is a critical aspect of audit judgment, with public regulators frequently citing insufficient evidence as a key deficiency in audits. Drawing on interviews with 45 auditors across firms of varying sizes and using a theoretical framework that integrates both the structured and affective dimensions of professional judgements, our study explores how auditors approach evidence sufficiency determinations. Our analysis reveals the dynamic, cyclical decision-making process auditors employ while assessing evidence sufficiency. Initially, auditors rely on established guidelines, which provide a structured approach. When these guidelines prove insufficient or mismatch the specific scenario, discomfort prompts auditors to engage in deeper evaluation. This might include revising evidence thresholds, adapting rules for evidence comparison, or forming mental models to better understand the situation alongside the collective inputs gathered throughout the process. This iterative process can either resolve the initial discomfort or lead auditors to accept some residual discomfort. As auditors navigate a variety of stopping rules and feelings of (dis) comfort, they continuously recalibrate their sufficiency determinations based on prior experiences, establishing a feedback loop that informs perceptions of comfort, and the evidence required to attain it.”
Time
(Tuesday) 18:30 - 20:00
may
06may18:3020:00MaR Seminar/Webinar - Francisco Guzmán & Zoe Lee
Event Details
CEF.UP – MaR Seminar/Webinar Tuesday – May 6th, 2025 | 18:30h - 20:00h | Room 631 | Online "Evolution and current topics in Purpose-Driven Branding" Francisco Guzmán - University of North Texas (U.S.A.)
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Event Details
CEF.UP – MaR Seminar/Webinar
Tuesday – May 6th, 2025 | 18:30h – 20:00h | Room 631 | Online
“Evolution and current topics in Purpose-Driven Branding”
Francisco Guzmán – University of North Texas (U.S.A.)
Zoe Lee – Cardiff Business School, Cardiff University (Wales, United Kingdom)
Consumers increasingly expect brands to have a social purpose. Brand purpose has been defined as a branding strategy that unites a brand’s core values with a higher cause/purpose, making it a part of brand’s identity and positioning in the long-term, to raise awareness, build emotional bonds with consumers, and positively impact a societal need. In this seminar, the evolution of the concept, as well as current topics, will be discussed. Guest speakers will also present their ongoing research projects within this emerging field.
Time
(Tuesday) 18:30 - 20:00
13may18:3020:00MaR Seminar/Webinar - Philipp Jaufenthaler
Event Details
CEF.UP – MaR Seminar/Webinar Tuesday – May 13th, 2025 | 18:30h - 20:00h | Room 631 | Online "Semantic network analysis in consumer and marketing research: application areas in phygital contexts" Philipp
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Event Details
CEF.UP – MaR Seminar/Webinar
Tuesday – May 13th, 2025 | 18:30h – 20:00h | Room 631 | Online
“Semantic network analysis in consumer and marketing research: application areas in phygital contexts”
Philipp Jaufenthaler – Faculty of Business and Management, Leopold-Franzens Universität Innsbruck (Austria)
Large-scale text-based data presents significant methodological challenges due to its complexity and volume, necessitating advanced approaches for analysis and interpretation. In this seminar, we will talk about semantic network analysis (SemNA) as an innovative solution and discuss its potential for consumer and marketing research. By integrating quantitative measures, such as co-occurrence patterns of semantic units, with qualitative interpretation of semantic networks, SemNA offers a promising quant-qual framework. This approach not only structures and visualizes data but also enables interpretive exploration and theorization, bridging methodological gaps and uncovering actionable insights. Please bring your laptop.
Time
(Tuesday) 18:30 - 20:00
27may18:3020:00MaR Seminar - MEET the EDITORS
Event Details
CEF.UP – MaR Seminar Tuesday – May 27th , 2025 | 18:30h- 20:00h | Room 631 MEET THE EDITORS This seminar is an opportunity to meet and talk with the editors of selected
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Event Details
CEF.UP – MaR Seminar
Tuesday – May 27th , 2025 | 18:30h- 20:00h | Room 631
MEET THE EDITORS
This seminar is an opportunity to meet and talk with the editors of selected journals, all of them affiliated with FEP – School of Economics and Management of the University of Porto.
Editors will answer questions about the journals, discuss the submission and review processes, and provide attendees with advice on how to increase the likelihood of publication.
- João Oliveira (Qualitative Research in Accounting & Management)
- Luísa Pinto (Journal of Global Mobility)
- Amélia Brandão (International Journal of Consumer Studies)
- Dalila Fontes (Journal of Combinatorial Optimization)
Moderator: Teresa Fernandes (Journal of Strategic Marketing)
Time
(Tuesday) 18:30 - 20:00
june
17jun18:3020:00MaR Seminar/Webinar - Ken Peattie
Event Details
CEF.UP – MaR Seminar/Webinar Tuesday – June 17th, 2025 | 18:30h - 20:00h | Room 631 | Online "Brand Activism: Igniting marketing's social spirit, or lighting the fuse of the culture war?"
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Event Details
CEF.UP – MaR Seminar/Webinar
Tuesday – June 17th, 2025 | 18:30h – 20:00h | Room 631 | Online
“Brand Activism: Igniting marketing’s social spirit, or lighting the fuse of the culture war?”
Ken Peattie – Cardiff Business School, Cardiff University (Wales, United Kingdom)
Abstract:
“A culture war pitting socially conservative and socially progressive factions against each other is an increasingly visible feature of the marketing environment within many countries. Brand activist campaigns are mostly adopted by companies seeking to express their values and their solidarity with progressive social causes and/or to resonate with younger consumer audiences for whom such causes are important. Such strategies pose risks to brands and their managers, and a misjudged incursion into a culture war battle can result in a backlash from both critics and supporters. Becoming “fake news” targets, accusations of inauthenticity, and being targeted with punitive measures by policymakers in retaliation for taking a stand are among the brand activism risks companies face. This seminar explores these issues and considers what responsible marketing might look like for companies in the midst of a culture war.”
Time
(Tuesday) 18:30 - 20:00
25jun18:3020:00MaR Seminar/Webinar - Geoffrey Leonardelli
Event Details
CEF.UP – MaR Seminar/Webinar Wednesday – June 25th, 2025 | 18:30h - 20:00h | Room 631 | Online Cooperation is Improved in Recognizing "Them": Consequences for Negotiations and Expatriate Socialization Geoffrey Leonardelli
Event Details
CEF.UP – MaR Seminar/Webinar
Wednesday – June 25th, 2025 | 18:30h – 20:00h | Room 631 | Online
Cooperation is Improved in Recognizing “Them”: Consequences for Negotiations and Expatriate Socialization
Geoffrey Leonardelli – Rotman School of Management, University of Toronto (Canada)
Time
(Wednesday) 18:30 - 20:00