‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
Brandão, A., & Silva Ramos, Á. (2023). ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement. Journal of Marketing for Higher Education.
Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion
Brandão, A., & Magalhães, F. (2023). Tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion. Cogent Business & Management, 10(3), 1-49.
“You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention
Brandão, A., & Gadekar, M. (2023). “You got a new name!” How renaming music festival with brand affect festival goer’s purchase intention. International Journal of Event and Festival Management, 14(3), 261-276.
O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor
Brandão, A., & Alves, R. (2023). O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor. International Journal of Marketing, Communication and New Media, 11(20), 41-74
Postponing the end: Turnover inhibiting factors in the military context
Batista, J., & Oliveira, E. (2023). Postponing the end: Turnover inhibiting factors in the military context. Organization Development Journal, 41(3), 67-84.
Packaging-free practices in food retail: The impact on customer loyalty
Barbosa, B., Shabani Shojaei, A., & Miranda, H. (2023). Packaging-free practices in food retail: The impact on customer loyalty. Baltic Journal of Management, 8(4), 474-492.
The multidimensional outcomes of happiness at work when there is not explicit strategy: The views of B2C employees
Barbosa, B., Marques, I., & Santos, C. A. (2023). The multidimensional outcomes of happiness at work when there is not explicit strategy: The views of B2C employees. International Journal of Business and Society, 24(1), 237-253.
Does religion influence the household finance? Evidence from Europe
Ashqar, R., & Lobão, J. (2023). Does Religion Influence Household Finance? Evidence from Europe. Studies in Economics and Finance. forthcoming
Digital influencers promoting healthy food: The role of source credibility and consumer attitudes and involvement on purchase intention
Añaña, E., & Barbosa, B. (2023). Digital influencers promoting healthy food: The role of source credibility and consumer attitudes and involvement on purchase intention. Sustainability, 15(20), 15002.
The trade-off between health system resilience and efficiency: evidence from COVID-19 in European regions
Almeida, Á. (2023). The trade-off between health system resilience and efficiency: evidence from COVID-19 in European regions. The European Journal of Health Economics. Advance online publication.