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Digital influencers promoting healthy food: The role of source credibility and consumer attitudes and involvement on purchase intention

Digital influencers promoting healthy food: The role of source credibility and consumer attitudes and involvement on purchase intention

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Añaña, E., & Barbosa, B. (2023). Digital influencers promoting healthy food: The role of source credibility and consumer attitudes and involvement on purchase intention. Sustainability, 15(20), 15002.

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