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Online strategies of brands: A case of Portuguese luxury fashion designers

Online strategies of brands: A case of Portuguese luxury fashion designers

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Teixeira, S., Reis, J. L., Barbosa, B., & Ferreira, S. (2023). Online strategies of brands: A case of Portuguese luxury fashion designers. Innovative Marketing, 19(1), 72-85.

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