Fernandes, T., H. Nettleship and Luísa Pinto (2022); “Judging a Book by its Cover? The Role of Unconventional Appearance on Social Media Influencers Effectiveness“, Journal of Retailing and Consumer Services, 66, 102917.
Fernandes, T., H. Nettleship and Luísa Pinto (2022); “Judging a Book by its Cover? The Role of Unconventional Appearance on Social Media Influencers Effectiveness“, Journal of Retailing and Consumer Services, 66, 102917.