Cefup
Forthcoming
“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

Forthcoming

Brandão, A. and P. Popoli; ““I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities“, European Business Review, forthcoming.

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