Carvalho, C. L., & Barbosa, B. (2023). Hashtag activism by brand lovers: A netnographic study. International Journal of Sport Management and Marketing, 23(1/2), 44-61.
Carvalho, C. L., & Barbosa, B. (2023). Hashtag activism by brand lovers: A netnographic study. International Journal of Sport Management and Marketing, 23(1/2), 44-61.