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Exploring ageing consumers’ usage of content marketing, content typology and online brand advocacy

Exploring ageing consumers’ usage of content marketing, content typology and online brand advocacy

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Bubphapant, J., & Brandão, A. (2024). Exploring ageing consumers’ usage of content marketing, content typology and online brand advocacy. EuroMed Journal of Business.

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