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Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity

Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Basile, V., Brandão, A., & Ferreira, M. (2024). Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity. Italian Journal of Marketing, 1-26.

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