Barbosa, B., Saura, J. R., Zekan, S. B., & Ribeiro-Soriano, D. (2023). Defining content marketing and its influence on online user behavior: A data-driven prescriptive analytics method. Annals of Operations Research. Advance online publication.
Barbosa, B., Saura, J. R., Zekan, S. B., & Ribeiro-Soriano, D. (2023). Defining content marketing and its influence on online user behavior: A data-driven prescriptive analytics method. Annals of Operations Research. Advance online publication.