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An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioral intentions

An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioral intentions

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Miranda, Y., Filho, M., Pedroso, C., Biscaia, R., & Brandão, A. (2023). An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioral intentions. Motricidade, 19(1).

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