Brandão, A., Borges, M., Gadekar, M., & Ribeirinho, M. (2024). How does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl. The International Review of Retail, Distribution and Consumer Research, 1-26.
Brandão, A., Borges, M., Gadekar, M., & Ribeirinho, M. (2024). How does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl. The International Review of Retail, Distribution and Consumer Research, 1-26.