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Perceived greenwashing and its impact on eco-friendly product purchase

Perceived greenwashing and its impact on eco-friendly product purchase

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Barbosa, B., Oliveira, Z., & Coelho, A. M. R. (2024). Perceived greenwashing and its impact on eco-friendly product purchase. Tourism & Management Studies, 20(2), 1-12.

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