Rodrigues, C., Brandão, A., Billore, S., & Tetsuhisa, O. (2023). The Mediating Role of Perceived Brand Authenticity Between Brand Experience and Brand Love: A Cross-Cultural Perspective. Journal of Brand Management. Advance online publication.
Rodrigues, C., Brandão, A., Billore, S., & Tetsuhisa, O. (2023). The Mediating Role of Perceived Brand Authenticity Between Brand Experience and Brand Love: A Cross-Cultural Perspective. Journal of Brand Management. Advance online publication.