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‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement

‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement

Articles, Business Administration and Business Economics Marketing Accounting Personnel Economics

Brandão, A., & Silva Ramos, Á. (2023). ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement. Journal of Marketing for Higher Education.

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