Barbosa, B., Saura, J. R., & Bennett, D. (2024). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer, 49(1), 69-103.
Barbosa, B., Saura, J. R., & Bennett, D. (2024). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer, 49(1), 69-103.