Governo, Fernando and Aurora Teixeira (2014); “Marketing and Technology Sophistication as Key Determinants of the Demand for ‘Art House’ Cinema Films: A Cross Country Analysis“, Tékhne – Review of Applied Management Studies, 12(1-2), pp. 15-25.
Governo, Fernando and Aurora Teixeira (2014); “Marketing and Technology Sophistication as Key Determinants of the Demand for ‘Art House’ Cinema Films: A Cross Country Analysis“, Tékhne – Review of Applied Management Studies, 12(1-2), pp. 15-25.