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You ruined our love story, but I just cannot hate you: a moderation–mediation analysis of past experienced brand love and brand hate

You ruined our love story, but I just cannot hate you: a moderation–mediation analysis of past experienced brand love and brand hate

Forthcoming

Brandão, Amélia, Bruno Ribeiro, Mahesh Gadekar; “You ruined our love story, but I just cannot hate you: a moderation–mediation analysis of past experienced brand love and brand hate“, International Journal of Consumer Studies, forthcoming.

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