BRIEF BIO
Belem Barbosa is Assistant Professor at the University of Porto, Portugal. She received her PhD in Business and Management Studies – specialization in Marketing and Strategy from the University of Porto. Her research interests lie primarily in the areas of digital marketing and consumer behavior.
RESEARCH INTERESTS
Digital Marketing, e-commerce, influencer marketing, social media marketing, sustainability marketing, word-of-mouth communication, consumer behavior.
PERSONAL DATA AND LINKS