Belém Barbosa

University of Porto, School of Economics and Management and Cef.Up

BRIEF BIO

Belem Barbosa is Assistant Professor at the University of Porto, Portugal. She received her PhD in Business and Management Studies – specialization in Marketing and Strategy from the University of Porto. Her research interests lie primarily in the areas of digital marketing and consumer behavior.

 

 

RESEARCH INTERESTS

Digital Marketing, e-commerce, influencer marketing, social media marketing, sustainability marketing, word-of-mouth communication, consumer behavior.

 

PERSONAL DATA AND LINKS

CienciaVitae

Orcid

Sigarra

 

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