BRIEF BIO

Marcela Leme is a Doctoral Student and Researcher in Business and Management Studies at the University of Porto – School of Economics and Management (FEP). In Portugal, she contributed to the DIANA project (financed by the European Commission through Horizon 2020 funding programme). This innovative research project aimed to develop a digital assistant for healthcare providers powered by artificial Intelligence and machine learning. In the Netherlands, she collaborated with the Dare2Connect project to develop a framework for data sharing and preventing power imbalances in digital logistics platforms (financed by the European Regional Development Fund).

Currently, her research interests involve understanding organizational and individual responses to Generative Artificial Intelligence and the future of responsible research.

RESEARCH INTERESTS

Digitalization, Artificial Intelligence, User Experience, Technology Adoption, Sustainability.

PERSONAL DATA AND LINKS