João F. Proença

University of Porto, School of Economics and Mangement & Cef.Up



João F. Proença is Full Professor and President of the Management Department of the Faculty of Economics of the University of Porto (FEP) since March 2023.
He was the Rector of the European University, Laureate International Universities, where he was also President of the University Council, President of the Scientific Council, President of the Pedagogical Council and Chief Academic Officer for the group’s operations in Portugal, 2015-2017, which included the European University, the IADE and the IPAM Porto and IPAM Lisbon.
He also was the Dean and the President of the Scientific Council of the Faculty of Economics of the University of Porto (2010-2015), the Director of the PhD Program in Business and Management Studies (2008-2010), the Director of the Master in Services Management (2008-2010) and the Director of the Degree in Management (2000-2006), all at FEP-Univeristy of Porto.

He has a strong international teaching and research experience being Visiting Professor and Researcher in several places as the University of Montana in USA (2023); the SolBridge International School of Business, Woosong University in South Korea (2022); the University of Malaya, Kuala Lumpur, Malaysia (2022); the University of Sousse in Tunisia (2022); HUST – Hanoi Science & Technology University in Vietnam (2018); the Ateneo de Manila University, Manila, Philippines (2019), the Federal University of Ceará, Brazil (2019); the Center for Excellence in Service, Robert H. Smith School of Business, University of Maryland, USA (2006-2007) or the EM Lyon Business School, France (1993-1994).

Professionaly, he has also held relevant professional positions in several companies, namely Probos Group, currently integrated in H.B. Fuller, where among other positions he held the role of administrator, CEO, Managing Director or Marketing, Commercial and Sales Manager. He was also a member of the General Council of INESC Porto and Porto Business School and of the Senate of the University of Porto.

He also teaches executive education at Porto Business School and was a visiting professor at the Portuguese Catholic University and at the Schools of Engineering and Humanities of the University of Porto.



Service and Business Marketing Management; Service Management; B2B Marketing; Business Relationships; Social Marketing and Sustainability.





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