Catarina Roseira (BS from the University of Minho, MSc, and PhD from University of Porto) is an Associate Professor at the School of Economics and Management, University of Porto, where she was the director of the MSc in Marketing and is a current member of the Scientific Committees of the PhD in Business and Management Studies and of the MSc in Marketing. Her main research focus is on social socially responsible consumer and sustainable marketing, customer relationship management, and innovation and entrepreneurship. Her research has been published in the Industrial Marketing Management, Journal of Business & Industrial Marketing, Government and Information Quarterly, Industry and Higher Education, among others.
Socially responsible consumer, sustainable marketing, customer relationship management, innovation and entrepreneurship.
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