BRIEF BIO
Andreia is a PhD student at the University of Porto, Portugal. She is following the Brand Management and Communication and Industry 5.0 strand, aligned with her practical experience, at the start up Bandora, at UPTEC. Andreia’s current interest focuses on Marketing, essentially Brand and Communication, Consumer Behavior, and Innovation/Technology, mainly aligned with Decision Making and Data Mining techniques applied to Management and Marketing. She holds a master’s degree in Business Management and a degree in Marketing Management from the University of Maia.
RESEARCH INTERESTS
Brand Management and Communication; Industry 5.0; Consumer Behaviour; Innovation.
PERSONAL DATA AND LINKS