CEF.UP – MaR Seminar/Webinar
Tuesday – May 23rd , 2023 6:30 p.m. - 7:30 p.m. | Room 305 | Online
"The Power of New Digital Ads and Consumer Response"
Prabirendra Chatterjee – Cardiff
In this seminar Professor Prabirendra Chatterjee will present his latest research on how hidden features of new digital ads, such as Instagram posts, help marketers attract new generation of consumers.
