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Brands as drivers of social media fatigue and its effects on users disengagement: the perspective of young consumers

Brands as drivers of social media fatigue and its effects on users disengagement: the perspective of young consumers

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Fernandes, T., & Oliveira, R. (2024). Brands as drivers of social media fatigue and its effects on users’ disengagement: The perspective of young consumers. Young Consumers, 25(5), 625-644.

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