BRIEF BIO
Joana Neves holds a master’s degree in Marketing and International Business from ISCAC and a Bachelor’s degree in Applied Communication from Lusófona University – Porto, focusing on communication theories, marketing, and media studies. He has practical experience with a Cisco Certified Network Associate (CCNA) certification from the Cisco Networking Academy, where he developed networking principles and system security skills. Additionally, he completed a three-year IT internship at Lusófona University – Porto, providing technical support and system maintenance. His current research focuses on Digital Marketing strategies, E-commerce, and technology integration into marketing campaigns. She is currently a PhD student in Management, specializing in Marketing and Strategy at FEP-UP.
RESEARCH INTERESTS
Digital Marketing strategies; E-commerce.
PERSONAL DATA AND LINKS