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Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on consumer decision-making

Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on consumer decision-making

Forthcoming

Fernandes, Teresa; Guzmán, Francisco & Mota, Mafalda (2024) Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on consumer decision-making. Journal of Product & Brand Management. forthcoming

Artigo seguinte: Older Adults’ Continuance Intentions for Online Physical Exercise Classes

Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on consumer decision-making

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