BRIEF BIO
Elisabete Cardoso Parodi is an Invited Assistant Lecturer at Instituto Politécnico do Cávado e do Ave since December 2020. She is Global Marketing Manager at PARODI Shoes (B2B) and Founder and General Manager of MARMIstore (B2C);
She is currently a PhD candidate in Business and Management studies (Marketing) at University of Porto. She holds a Master in Marketing (2010-2012) from University of Porto, Postgraduate in Communication and Brand Management (2005-2006) from Portuguese Institute of Administration and Marketing; an European Diploma in Business and Management (2002-2003) from Rotterdam Business School and a Degree in Economics (1999-2003) from University of Minho.
More than 15 years of experience in the Sales & Marketing area in international markets.
Passionate about people and projects. Love to share knowledge and experiences.
With consulting experience in the areas of entrepreneurship, international markets and marketing strategies.
Her main research focuses on Marketing, Brand management, Sustainability, Entrepreneurship, Retail and Tourism in the business and Management field.
RESEARCH INTERESTS
Marketing, Brand management, Sustainability, Entrepreneurship, Retail and Tourism
PERSONAL DATA AND LINKS