The use of AI in government and its risks: lessons from the private sector
Santos, R., Brandão, A., Veloso, B., & Popoli, P. (2024). The use of AI in government and its risks: lessons from the private sector. Transforming Government: People, Process and Policy.
Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
Basile, V., Brandão, A., & Ferreira, M. (2024). Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity. Italian Journal of Marketing, 1-26.
Consumers’ perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective
Gadekar, M., & Brandão, A. (2025). Consumers’ perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective. Journal of Retailing and Consumer Services, 83, 104126.
How do Luxury Fashion Communities Express Negativity? A Netnographic Approach
Jacques, M, Brandão, A., Buphapant, J. & Arora, S. (2024), “How do Luxury Fashion Communities Express Negativity? A Netnographic Approach”, Journal of Global Fashion Marketing, Ahead-of-print.
Exploring the Influence of Patient Testimonials on Healthcare Services: A Social Identity Theory Perspective
Araújo, F, Brandão, A. & Shaikh, A.(2024), “Exploring the Influence of Patient Testimonials on Healthcare Services: A Social Identity Theory Perspective”, European Business Review, Ahead-of-print.