BRIEF BIO
João Lima is a PhD candidate with an academic background in Marketing and Business. His research interests center on branding and B2B relationships, with a particular focus on how emotional and strategic dimensions shape brand value. Alongside his academic work, João works in corporate communication. Passionate about connecting theory and practice, he aims to contribute to the development of more authentic and impactful brand strategies, especially in B2B contexts.
RESEARCH INTERESTS
Branding; B2B Relationships.
PERSONAL DATA AND LINKS