Jitpisut Bubphapant is currently a Ph.D. student at the Faculty of Economics, University of Porto, Portugal. Jitpisut received her Bachelor of Arts, majored in Communication Arts (Advertising) at Assumption University in Thailand. She also obtained her Master of Science in Business Administration (International Marketing) from Mälardalen University (MDH), Sweden. In 2018, she was granted the Erasmus Scholarship as a visiting academic staff at the University of Porto, Portugal. Her research interests include marketing communication, advertising, and online marketing.
Mmarketing communication, advertising, branding, online marketing
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