Catarina João Vieira is graduated in Management and holds a master degree in Economics and Innovation Management, both at Faculdade de Economia do Porto (FEP) with two internationalizations at IE Business School in Madrid and IÉSEG School of Management in Paris. She is a PhD in Management first year student on the track of Strategy & Marketing. Catarina is developing research on Digital Transformation and Sustainability focusing on Artificial Intelligence, Neuromarketing and Sustainable Business Development.
Her work experience is on Digital Marketing, Digital Project Management, B2B & B2C Marketing Strategy. Catarina is now at Center for Business Transformation at NOS, on the B2B Marketing department.
Digital Transformation, Artificial Intelligence, Sustainable Business Development, Marketing, Neuromarketing, Digital Strategy, Sustainability, Sustainable Behavior.
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