The Adaptive Dynamics of the Halloween Effect: Evidence from a 120-Year Sample from a Small European Market
Lobão, J., & Costa, A. C. (2023). The Adaptive Dynamics of the Halloween Effect: Evidence from a 120-Year Sample from a Small European Market. International Journal of Financial Studies, 11, 13-27.
The impact of the Market Abuse Directive on illegal insider trading: evidence from three Southern European stock markets
Lobão, J., & Baptista, S. P. (2023). The impact of the Market Abuse Directive on illegal insider trading: evidence from three Southern European stock markets. Studies in Economics and Finance, 40(5), 913-931.
Efficiency and price clustering in the Baltic Stock Exchanges: Evidence from a micro-level analysis
Lobão, J. (2023). Efficiency and price clustering in the Baltic Stock Exchanges: Evidence from a micro-level analysis. Journal of Baltic Studies.
Efficiency and price clustering in Islamic stocks: Evidence from three Asian countries
Lobão, J. (2023). Efficiency and price clustering in Islamic stocks: Evidence from three Asian countries. Journal of Islamic Accounting and Business Research, Vol. 15 No. 1, pp. 136-152.
Launching prosocial crowdfunding campaigns: The final countdown
Duarte, F., Correia, R. E., Tomé, S., & Gama, A. P. M. (2023). Launching prosocial crowdfunding campaigns: The final countdown. Emerging Markets Finance and Trade.
Hashtag activism by brand lovers: A netnographic study
Carvalho, C. L., & Barbosa, B. (2023). Hashtag activism by brand lovers: A netnographic study. International Journal of Sport Management and Marketing, 23(1/2), 44-61.
Content marketing research: A review and research agenda
Bubphapant, J., & Brandão, A. (2023). Content Marketing Research: A review and research agenda. International Journal of Consumer Studies. Advance online publication.
Older Consumer? Yes! Different motivations, but an effective online brand advocate!”- A Content Marketing Typology Framework
Bubphapant, J. and Brandão, A. (2024), “Older consumer? Yes! Different motivations, but an effective online brand advocate!” A content marketing typology framework. Qualitative Market Research, Vol. 27 No. 1, pp. 129-155.
Experiência do cliente em serviços de luxo e as suas consequências comportamentais
Brandão, A., Fernandes, S. D., & Rodrigues, P. (2023). Experiência do cliente em serviços de luxo e as suas consequências comportamentais. ReMark – Revista Brasileira De Marketing, 22(3), 944–1001.
‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
Brandão, A., & Silva Ramos, Á. (2023). ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement. Journal of Marketing for Higher Education.